CORE BUSINESS TOPICS QUESTIONS Essay Example | Topics and Well Written Essays - 2000 words

Center BUSINESS TOPICS QUESTIONS - Essay Example In spite of the fact that this is the situation, the subjective objectives which are alluding to the client saw components of value based on items or administrations, are considered as the most significant. This is the objective to accomplish consumer loyalty which can be identified with the way that nature of administrations and items can be meant seriousness of the organization (Karlof, 1993, p.83). This implies focusing on consumer loyalty is taking the key proficiency course just as the upper hand to progress rather than the employable effectiveness (p.5-7). Instances of organizations that work on this way of thinking are the up-showcase vehicle brands, for example, Jaguar, Mercedes, BMW and Saab (Karlof, 1993, p.5-7). It is significant in the changing present day economy however to have balance between consumer loyalty and cost effectiveness to have the option to endure. In any case, on the off chance that one factor ought to exclusively be picked, nature of administrations offered and items produced ought to be the principle need. The information on the contrast between business examination and announcing can be considered as an essential business idea required in the foundation and activity of a business. Business exploration can be characterized as the information social events methods attempted comparable to business. It likewise covers the investigation of the information accumulated with the points in fixed with the improvement of the business as far as benefit and consumer loyalty (Bryman and Bell, 2007). Business covering the other hand, manages the introduction, conveyance and dispersal of the accumulated information and data with respect to the activity and the executives of the business. In the advancement of new innovation, new ways are being utilized in the said order, for example, PC based business revealing (Beattie and Pratt, 2003, p.155). One case of the improvement in business announcing is the EBR or the Enhanced Business

John Henry Newman’s Changing Attitude to Infallibility Essay -- Religio

Look at John Henry Newman’s changing demeanor to Infallibility, between the finish of Vatican 1 out of 1870 and Gladstone’s assault in 1875. In this paper I propose to examine Newman’s demeanor to Infallibility during the period plot above. I will look at his letters specifically to take note of the scope of reporters and the methodologies taken. I will endeavor to see an example comparable to his perspectives communicated to insignificant enquirers keeping in touch with him, to national and expert scholars looking for data or discussing focuses and to loved ones regarding the convention of Infallibility. Over this five-year time span I will conclude from for the most part essential sources, his perspectives communicated on Infallibility and his created thinking and afterward present ends. Right off the bat a short authentic foundation to Victorian Britain will set the specific circumstance. Mid-Victorian Britain considered political to be as a principle plan. There was a set up request of houses of worship, described by group however all the more telling, by social class, and a characterized place in the public eye. The situation of poor people and the overwhelming impacts of industrialisation were not highest in the church’s job. These perspectives were being tested with an expanding secularization of society, by developments set up to change and give more individuals a voice in government, and scrutinizing the importance of the congregation. The congregation assumed a job in for example the Christian Socialist Movement, set up as a lot to control and breaking point change as it was to help poor people. This was a period of extension by the Catholic Church, since the re-foundation of the hierarch in 1850. Well known liberal perspectives scrutinized the devotion of Catholics to the state and since the 1850’s papers and periodicals described this view as ... ...ring 1982), pp. 86â€88. Rahner, K. ‘A Critique of Hans Kung’. Admonitory and Pastoral Review 71, May 1971, pp.10 †26. Schatz, K. Ecclesiastical Supremacy: From its Origins to the Present. Collegeville, MN: The Liturgical Press, 1996, pp.151-162. Weird, Roderick. John Henry Newman: A Mind Alive. London: Darton, Longman and Todd, 2008. Sugg, J. ed. A Packet of Letters: a choice of correspondence of John Henry Newman. Oxford: Oxford University Press, 1983. Tierney, B. Starting points of Papal trustworthiness 1150 †1350. (‘Studies in the History of Christian Thought’).Leiden: EJ Brill, 1972. Ward, W. William George Ward and the Catholic Revival. London: Longmans Green andCo.1893, p.274. Gotten to 9 March 2014: https://archive.org/subtleties/riwilliamgeorgeward. Wolfe, J. Religion in Victorian Britain: Culture and Empire. Manchester: The Open University Press, 1997.

Negetive Effects of Technology Essay

In this century that we are living, there are a wide range of approaches to convey and cooperate with the individuals we need. New created advancements have made our lives a lot simpler than the past times. Numerous individuals like to take a gander at a screen and investigate new things, get our work done, visit with our nearby ones, tune in to a melody, watch a film, purchase new garments, etc. These are the things that we can do. In addition, it sets aside time and cash. One of the significant choices we make is to work at home before a PC. Be that as it may, high created innovation has impediments like on the off chance that we take a gander at a screen it is awful for you wellbeing, we don't have the foggiest idea whether it is valid and ensured for hundred percent. Initially, when we discuss the effect of innovation on society, we generally talk about the beneficial outcomes of innovation and about how innovation has made life simple. We talk about the Internet as a data asset and a correspondence stage and advantageously overlook the way that an overexposure to it prompts Internet dependence. We regularly talk about how innovation has made life simple yet effectively overlook that it has made us excessively subject to it. see more:<a href=https://studymoose.com/innovation makes-us-lethargic article title=is innovation making us lazy>is innovation making us lethargic Have you thought of the effect of innovation starting here of view? I am certain, a large portion of you haven’t. Let us take a gander at this part of innovation here. Individuals will (and are starting to) pass up eye to eye contact and accordingly their social abilities will decay. It is conceivable that following quite a while of having no, or amazingly constrained human contact, that we will free the capacity to peruse non-verbal communication. This could cause a wide range of errors and issues. Furthermore, contingent upon a screen as opposed to meeting up close and personal is terrible for wellbeing. It will make our spine back sick. Sitting for extended periods of time and looking to a screen additionally makes our eye awful. At the point when I was little I played and watched motion pictures on a PC for extended periods of time since it is was enjoyable. From that point forward my eye continued getting terrible and I needed to wear glasses. It truly bothers me a great deal when I play ball and to run in the first part of the day. What’s progressively, four days prior my back hurt since school began and I have been sitting for extended periods of time and been taking a gander at a PC screen Having restricted human contact will make us have even less trust in others, and thus, we will be even less agreeable and significantly more stand-offish. Thirdly, for individuals who do their works by utilizing the web has additionally awful sides to the general public. We are getting apathetic and not going outside for a walk. Our development gets constrained distinctly in our home. Additionally, it is making the individual disengaged from the general public outside which the person is may turn out to be desolate simply speaking with the PC. My best friend’s elder sibling doesn’t have any companions to go out with in light of the fact that he invests the entirety of his energy in he PC. I think it is a negative behavior pattern for him to get confined from the reality. Think about the days when there were no PCs and no cutting edge methods for transport. Human life was exceptionally limited because of the inaccessibility of innovative applications. Every day life included a great deal of physical action. Life of the regular man was not as rich as that of present day times, however he was progressively dynamic. Exercise was incorporated into routine physical exercises. It was in opposition to the stationary way of life of today, which allows for exercise and fills days with idleness and laze. Today we don’t need to, and gratitude to innovation, don’t even need to, walk, move around or apply genuinely to complete things. We have the world is readily available. We consider innovation an aid to society. I am apprehensive; it’s not totally a shelter. The Internet has reared numerous untrustworthy practices like hacking, spamming and phishing. Web wrongdoing is on the ascent. The Internet, being an open stage needs guideline. There is no guideline on the substance showed on sites. Web betting has become a habit for some understudies. Overexposure to the Internet has incurred significant damage. In this virtual world, you can be who you are not, you can be practically living considerably after you pass on. Isn’t this odd? Kids are investing all their energy playing on the web and less or practically no time playing on the ground. Adolescents are investing a large portion of their energy long range interpersonal communication, missing on the delights of genuine public activity. Additionally, we have gotten unnecessarily reliant on innovation. Is such a large amount of reliance great? Is it option to depend on machines to such a degree? Is it option to rely upon PCs as opposed to depending on human keenness? PC innovation and mechanical technology are attempting to fill in for human acumen. With the quick propelling innovation, we have begun tackling man-made consciousness in numerous fields. Where is the computerized separate going to take us? How is our ‘tomorrow’ going to be? ‘Machines supplanting human beings’ doesn't depict a ruddy picture, isn't that right? It can prompt significant issues like joblessness and wrongdoing. An over the top utilization of machines in each field can bring about a nder-use of human minds. After some time, we may even lose our scholarly capacities. You are aware of the declining numerical capacities in understudies because of utilization of number crunchers since school, don’t you? Taking everything into account, as innovation is showing signs of improvement individuals are attempting to make their work simple and quick. From this we become apathetic, feeble and sick. It causes our invulnerable framework to turn sour and we can get the sicknesses quick. From all the models above it demonstrates eye to eye contact is as yet vital in our lives and society.

Ernest Rutherford Essay Example For Students

Ernest Rutherford Essay Rutherford was conceived on August 30, 1871, in Nelson, New Zealand. He was taught at the University of New Zealand and the University of Cambridge. He was an educator of material science at McGill University in Montreal, Quebec from 1989 to 1907. He was likewise educator at the University of Manchester in England. After 1919 he was teacher of test material science and executive of the Cavendish Lab at the University of Cambridge in addition held a residency, after 1920, at the Royal Institution of Great Britain in London. Rutherford expressed that a particle comprises to a great extent of void space, with an electrically positive core in the middle and electrically negative electrons circling the core. He distinguished the 3 principle parts of radiation and named them alpha, beta, and gammy beams. Alpha particles are really the cores of helium iotas. Every alpha molecule is comprised of two protons and two neutrons, with a charge of 2+ and a mass of 4 nuclear mass units. All things considered, their speed is around 1/10 the speed of the light. Typically they travel just a couple of centimeters through air. They can be halted by a solitary piece of paper. Alpha particles electrically charge atoms noticeable all around through which they travel. Beta particles comprise of surges of electrons going at high speeds, frequently moving toward the speed of light. They have a mass of 0.000 55 nuclear mass unit and a charge of 1-. They have a more prominent capacity to enter than alpha particles yet less electrical charge capacity. Beta particles can be halted by a slim sheet of aluminum. Gamma beams are sort of electromagnetic radiation. They are like X beams however have more noteworthy entering power than X beams, alpha or beta particles. It takes a few centimeters of lead and a considerably more noteworthy thickness of iron to square gamma beams. Gamma beams, similar to alpha and beta particles, can ionize molecules they strike. His investigation of radiation prompt ed his plan of the hypothesis of nuclear structure, which was the first to portray the iota as adense core about which electrons flow in circles. We will compose a custom exposition on Ernest Rutherford explicitly for you for just $16.38 $13.9/page Request now He directed his most significant examination in atomic material science when he shelled nitrogen gas with alpha particles and acquired molecules on oxygen isotope and protons. This transmutation of nitrogen into the oxygen was the first falsely instigated atomic response. It enlivened he serious research of later researchers on other atomic changes and on the nature and properties on radiation. In his examination, Rutherford utilized the arrangement appeared in the following page. As appeared in the drawing, Rutheford utilized a meager sheet of gold as an objective. On one side of the foil was a lead box containing a radioactive molecule. A little opening in the crate allowed a restricted stream of alpha particles to shoot out. These particles were aimed at right points to the outside of the foil. Encompassing the foil was a screen covered with zinc sulfide. Each time an alpha particles hit this covering, a glimmer of light, it was conceivable to see whether the alpha particles that went through the foil had been redirected. Rutherford and the British physicist Fedrick Soddy built up the clarification of radioactivity that researchers acknowledge today. The rutherford, a unit of radioactivity was named in his respect. Illustrious Society in 1903 and filled in as leader of that establishment from 1925 through 1930. His effective examination drove him to be individual of Royal Society. He granted Nobel Prize in science. He kicked the bucket in London on October 19, 1937, and was covered in Westminster Abbey. He additionally distributed numerous books. He composed the book Radioactivity in 904 : Radiation from Radioactive Substances in 1930, which he composed with British physicists Sir James Chadwick and Chales Drummond Ellis, and which has become standard content; and The Newer Alchemy in 1937. His examination brought new thoughts of radiation by recognizing three principle radioactive particles. A ton of researcher in today examines radioactivity concurring Rutherfords hypothesis.

Interactive TV Essays - New Media, Science And Technology Studies

Intelligent TV The Web and the Internet are the most recent innovations to be outfit by organizations attempting to create intelligent TV. This paper audits the endeavors of innovation organizations and telecasters to consolidate TV and the Web in their items and exercises, and how clients are as of now utilizing them both at home. It surveys some exploration in transit that TV and the PC/Internet are utilized at home, and recommends some way that the Web could be incorporated with TV use. Dissimilar to prior intuitive TV ventures, where the development was to a great extent directed away from public scrutiny and among consortia of organizations, the development condition in which Web-based intelligent TV is being created incorporates an immense number of existing clients, innovation and content providers who assume a functioning job the development procedure. The idea of social learning is recommended as a region of improvement of instruments for comprehend the procedure of specialized, social and social change around advancement of this sort. Specifically posts of fascination is acquainted with comprehend why a colossal quantities of flexibly side players and clients are arranging towards the Web as a potential answer for intuitive TV. 1. Presentation Of all the dreams of things to come of TV (note 1), intelligent TV (I-TV) is maybe the most radical and ground-breaking. In this vision the omnipresent TV will change from being a gadget to sit in front of the TV programs or films into a home terminal for access to and association with organized intuitive innovation, projects and administrations. The conceivable outcomes and advantages of the innovation appear to be plainly obvious, if no one but they can be made to work successfully and at a humble cost. Ordinarily we have been advised to anticipate intuitive TV any day now. (note 2) However, after a large number of dollars spent, and numerous pilots and administration terminations, a large portion of us are still no nearer to having intelligent TV than two or three hundred accessible teletext pages, and some telephone in TV appears. In the endeavors to make I-TV, various applications and advances have been attempted, with organizations pulled in by the conceivable outcomes of each new age of innovation, and reacting to the ceaseless strain to grow new items, be they innovations, administrations or projects so as to keep up a lot of buyer spending. The blast of the Internet and Web is another shaft of fascination for intuitive TV designers that appears to take care of a large number of the issues and vulnerabilities of prior frameworks: out of nowhere the advances, substance, clients and employments of intelligent administrations are there and demonstrating extremely fruitful, every one of that should be done it incorporate them into TV. For the examiner of new developments in TV, three issues emerge as organizations are pulled in to the Internet and the Web as an answer for intelligent TV. 1. Rather than being constrained by few corporate players, the innovation and administration of the Web and Internet are in the open space, and evolving quick. The advancement condition is assorted, heterogeneous, and includes a large number of organizations and in particular clients in molding the innovation and administrations, which makes the board of advancement progressively mind boggling and give the market an a lot more grounded voice. 2. There is major vulnerability over the significance of Web-style intuitiveness to the utilization of TV. Numerous reporters accept that substance and administrations on the Internet or on the other hand intended for the PC terminal may not be applicable for some clients of the TV, while others wager on the blast of web based business through TV Web terminals. 3. The TV is not, at this point the main window for intuitive administrations to the home. The PC is an undeniably normal other option, and is a increasingly adaptable and open stage or intuitive administrations. The modest web set-top box may confine advancement and fix administration and uses in a manner that is baffling to end clients and specialist organizations the same. Additionally, there is an developing worldview in the innovation business of numerous 'position of safety' terminals for intuitive administrations. This could dismiss speculation and consideration from both the PC and the TV. What connects these issues is the significance of the end clients as dynamic players in the development dissemination process. It was end-and middle clients receiving the Internet and Web that pulled in intelligent TV designers, and it is these clients who are presently legitimately engaged with the development procedure. This paper utilizes social learning (S?rensen 1996) as an scientific structure of socio-specialized change that incorporates a joining of end clients in the development and dispersion process. Social learning goes past the advancement and dispersion of innovation and substance to incorporate the

Seven Early Evenings

Seven Early Evenings Theres a lot that happens after 5PM. 1 // Sunday coming home I visited home last week over Thanksgiving Break.  Boston is amazing, but there are some things that New York just does better. I had forgotten how impressive the New York skyline was until I was looking at it again. The pizza I once took for granted tasted like a Michelin star meal. On Sunday evening, I left New York on an Amtrak to back to Boston. After getting off the train, I took an Uber back to campus01 I could have taken the T (Bostons subway system) but I was carrying a lot of luggage full of winter clothes. Fun fact: MIT student ID cards double as Charlie Cards â€" the pass Bostonians use to ride the T. . I was surprised when I finally got back to my dorm. My friends who stayed at MIT over the break had redecorated our main lounge! home sweet home, redecorated 2 // Monday lobby 10, from above I went to a meeting for Chroma, MITs science and humanities magazine. Editor-in-Chief Michelle X. 20 presented the final version of the magazine we worked on this semester! It took several weeks and dozens of writers, artists, and designers to put together. After celebrating, we also planned for an upcoming fundraiser in Lobby 10. This is a popular space for student organizations to advertise events, recruit volunteers, and raise money. At our fundraiser, well be selling boba and giving out free Chroma laptop stickers. 3 // Tuesday nice to meet you I spent Tuesday evening with the  Vietnamese Student Association (VSA), where I ate delicious food and worked on mastering the basics of Vietnamese. Through bingo, charades, and tongue twister competitions, I learned quite a lot and met a lot of great people! I came from a high school with just one other Viet student. Im really excited to keep exploring my Viet heritage with the VSA â€" its great to have a place where I can eat familiar food and hear familiar words. Whatever your background or interests, MIT likely has a student organization for it. 4 // Wednesday I swung by a cookie-decorating event run by Women in Electrical Engineering and Computer Science (WiEECS). WiEECS has been an excellent opportunity for me to befriend upperclassmen who are excited to share their experiences as Course 6 (EECS) students. There are events every couple of weeks for WiEECS members, usually involving food and puppies. wheres i? After WiEECS, I went to my dorm (MacGregor House) for a GRT dinner with my entry. MacG splits its 313 residents into nine entries labelled A through J02 Note that there is no I entry, sinceem i/em is imaginary. . Each entry has one or two GRTs (Graduate Resident Tutors) â€"   graduate students who live with and mentor the undergraduate residents. MacG is a cook-for-yourself dorm. There is a kitchen in every suite (and each suite has a maximum of just 8 people). Some MacG residents cook all their meals, some enroll in a dining hall meal plan, and some (like me) do a bit of both. At least once a week, my GRTs invite our entry to go one of MITs five dining halls for dinner. They use a special GRT dining card to swipe all of us into the dining hall. I look forward to these dinners each week â€" the people in my suite and entry have become some of my best friends. 5 // Thursday I went to the Student Center for  Tech Twinkles, an event run by the the MIT Undergraduate Association (UA) to celebrate the tree lightings around campus. Off campus, the streets of Boston are literally pulsing with brightness and festivity. My friends and I then went to the Compton Lounge â€" colloquially known as the Banana Lounge â€" to do some psetting. The lounge has several tables (each with a basket of bananas), legos, nap space, and a station for making coffee and tea. After psetting, we walked back to MacG together and took pictures of the lights. let the festivities begin 6 // Friday RKB (left) and the Asymptones (center) I went to  Thanksgiving II, a show by Roadkill Buffet (MITs improv comedy troupe) and Asymptones (one of MITs many acapella groups). I really enjoyed their alternating performances â€" RKB was hilarious and the Asymptones sounded beautiful! I ended the night at Johnson Ice Rink with my neighbor, Isabella K. 21. We  both skated competitively when we were younger, and after arriving to MIT, we both found ourselves being drawn back to the ice. Isabella and I are both  amazed by how our muscles magically remember spins, jumps, and footwork that we havent attempted in years. MIT is one of a few universities with its own ice rink. Best of all, the rink is open to all students nearly every day. Its located right inside the Z (MITs fitness center), about a five minute walk from our dorm! 7 // Saturday My evening started out messy, with a Bob Ross paint-along I did with my entry. Supplied with canvases, oil paints, brushes, and a lot of paper towels, we hit play on the video and scrambled to replicate Bobs art03 Did we succeed? Well, we tried. . crazy rich syncopasians I then went to another acapella concert. This time, it was  Crazy Rich Syncopasians, performed by the Syncopasians. Throughout the show, they performed skits inspired by the movie  Crazy Rich Asians,  but adapted to a romance between MIT students. There was free boba afterwards! Upon returning to my dorm, I stayed up until about 2AM frying beignets, baking Christmas cookies, and discussing poetry with my friends. Josiah W. 22 directed the baking. He did a fantastic job â€" we didnt set off the fire alarm! Post Tagged #Chroma magazine #dining #MacGregor House #Vietnamese Student Association I could have taken the T (Boston's subway system) but I was carrying a lot of luggage full of winter clothes. Fun fact: MIT student ID cards double as 'Charlie Cards' â€" the pass Bostonians use to ride the T. back to text ? Note that there is no 'I' entry, since i is imaginary. back to text ? Did we succeed? Well, we tried. back to text ?

Race to the bottom

Following the first administration of the new SAT, the College Board released a highly unscientific survey comparing  8,089 March 2016 test-takers to 6494 March 2015 test-takers.   You can read the whole thing here, but in case you dont care to, here are some highlights: 75% of students said the Reading Test was the same as or easier than they expected. 80% of students said the vocabulary on the test would be useful to them later in life, compared with 55% in  March 2015. 59% of students said the Math section tests the skills and knowledge needed for success in college and career. Leaving aside the absence of  some basic pieces of background information that would allow a reader to evaluate just how seriously to take this report  (why were different numbers of test-takers surveyed in 2015 vs. 2016? who exactly were these students? how were they chosen for the survey? what were their socio-economic backgrounds? what sorts of high schools did they attend, and what sorts of classes did they take? what sorts of colleges did they intend to apply to? were the two groups demographically  comparable? etc., etc.), this is quite a remarkable set of statements. Think about it: the College Board is essentially  bragging   bragging about how much easier  the new SAT is. Had a survey like this appeared even a decade ago, it  most likely would be have been in  The Onion.  In 2016, however,  the line between reality and satire  is considerably more porous. To state  the obvious, most high school juniors  have not  ever taken an actual college class (that is, a class at a selective four-year college),  and it is exceedingly unlikely that any of them  have ever held a full-time, white collar job. They have no real way of knowing what  skills vocabulary, math, or otherwise will actually be relevant to their futures. Given that exceedingly basic reality, the fact that the College Board is touting  the survey  as being in any way indicative of the tests value is simultaneously hilarious, pathetic, and absurd. So,  a  few things. First,  Ive said this before, but Ill reiterate it here: the assertion that  the SAT is now more aligned with what students are learning in school overlooks the fact  that the entire purpose  of the test has been altered. The SAT was always intended to be a predictive test, one that  reflected the skills students would need in college. Unlike the ACT, it was never intended to be aligned with  a high school curriculum in the first place. Given the very significant gap between the skills required to be successful in the average American high school  and the skills necessary to be successful at a selective, four-year college  or university, there is a valid  argument to be made for an admissions test aligned with the latter. But regardless  of what one happens to think about the alignment issue,  to ignore it  is to sidestep  what should be a major component of the conversation surrounding the SAT redesign. Second, the College Board vs. ACT, Inc. competition illustrates the problem of  applying the logic of the marketplace to  education. In order to lure customers from a competitor, a company  must of course aim to provide those customers with an improved, more pleasurable  experience. That principle works very well  for a company that  manufactures, say, cars, or  electronics. If your customers are students and your product is a test, however, then the principle becomes a bit more problematic. The goal then becomes  to  provide students with a test that they will  like. (Indeed, if I recall correctly, when the College Board first announced the redesign,  the new test was promoted as offering  an improved test-taking experience.) What sort of test is that?   A  simpler test, of course. A test that inflates scores, or at least percentile rankings. A more gameable test: one on which it is technically possible to obtain a higher score by filling in the same letter for  every single question than by answering any of the questions for real. A test  that makes students feel good about themselves, while strategically  avoiding anything that might directly expose gaps in their basic knowledge   gaps  that their parents probably dont know their children possess and whose existence they would most likely be astounded to discover. (Trust me; Ive seen the looks on their faces.) Most of the passages on the English portion of the ACT are written  around a middle school level, as are the Writing passages on the new SAT. Unlike the ACT, which assigns separate scores to the English and Reading portions, the new SAT takes things a step further and combines Reading and Writing portions into a single Verbal score. As a result, the SAT allows students reading below grade level to hide their  weaknesses much more effectively. Indeed, Id  estimate that most of my ACT students, many of whom switched from the SAT because the reading was  simply too difficult, were reading  at somewhere between a seventh- and a ninth-grade level. Those students are pretty obviously  the ones  the College Board  had in mind when it redesigned the verbal portion. Forgive me for sounding like an old fogey from the dark ages of 1999 here, but should  a college admissions test really be pandering to these types of students? (Sandra Stotsky, one of two members of the Common Core validation committee to reject the standards, has suggested that the high school Common Standards be applied to  middle school students as a benchmark for judging whether  they are ready for  high school.) And for colleges,  do the benefits of collapsing the distinction between solid-but-not-spectacular readers  and the exceptional readers truly  outweigh the drawbacks? Those sorts of differences are not always captured by grades;  that is exactly what has traditionally  made the SAT useful.   Obviously, the achievement gap is the omnipresent elephant in the room. Part of the problem, however, is the college admissions system poses such vastly different challenges for different types of students; theres no way for a single test to meet everyones needs.   Im not denying that for students aiming for elite colleges, the college admissions process can easily spiral out of control. Ive stood on the front lines of it for a while now, and Ive seen the havoc it can wreak although much of the time, that havoc also stems from unrealistic expectations, some of which are driven by rampant grade inflation. An 1100 (1550) SAT was much easier to reconcile with Bs  and an occasional C than  with straight As.   A  big part  of the stress, however, is simply a numbers game: there are too many applicants for too few slots at too few highly desirable schools. Changing the test wont alter  that fact.   If anything, a test that produces more high-scoring applicants will ultimately  increase stress levels because yet more students will apply to the most selective colleges, which will in turn rely more heavily on intangible factors. Consequently,  their decisions are likely to become even more opaque.   At the other extreme, the students at the bottom may in fact be  lacking basic academic vocabulary such as analyze and synthesize, in which case it does seem  borderline sadistic  to test them on words like redolent and obstreperous.   Its pretty safe, however, to assume that students in that category will generally not be applying to the most selective colleges. But in changing the SAT so that  the bottom students are more likely to do passably well on it, the needs of the top end up getting seriously short shrift. No one would argue that  words like analyze arent relevant to students applying to the Ivy League; the problem is that those students also need to know words like esoteric and jargon and euphemism and predicated. The easiest  way to reduce the gap between these two very disparate groups is of course to adjust to the test downward to a lower  common denominator while inflating  scores.  But does anyone seriously think that is a good solution? Lopping off the most challenging part  of the test, at least on the verbal side, will not actually  improve the skills of the students at the bottom. It also fails to expose  the students at the top to the kind of reading they will be expected to do. And even if the formerly ubiquitous flashcards disappear and stress levels temporarily dip, the  underlying issues will remain, and in one guise or another they will inevitably resurface.   Im not naive enough to think that the SAT redesign will have an earth-shattering effect on most high school students.  The students who have great vocabularies and read non-stop  for pleasure wont suddenly stop doing so because a handful of hard words are no longer directly tested on the SAT. The middling ones  who were going to forget all of those flashcards they tried to memorize will come out pretty much the same in the end. The ones who never intended to take the test will sit through it in school because they have no choice, but I know of no research  to suggest that are  more likely to complete a four-year degree as a result. Plenty of students whose parents initially thought Khan Academy could replace Princeton Review will discover that their children need some hand-holding after all and sign them up for a class especially if all of their friends suddenly seem  to be scoring above the 95th percentile. Not to mention the thousands of kids who  will ignore the red esign altogether and take the ACT, just as they intended to do in the first place. Rather, my real concern is about the message that the College Board is sending. Launching a smear campaign to rebrand  the type of moderately challenging vocabulary that peppers serious adult  writing as obscure might have been necessary to win back market share,  but  it was a cheap and irresponsible move. It promotes  the view  that a sophisticated vocabulary is something to be sneered at; that simple, everyday words are the only ones worth knowing. Even if that belief is rampant in the culture at large, shouldnt an organization  like the College Board have some obligation  to rise above it? It suggests that knowledge  acquired  through memorization is inherently devoid of value. It misrepresents  the  type of reading and thinking that college-level work actually involves. It exploits  the  crassest type of American anti-intellectualism by smarmily wrapping  it  in a feel-good blanket of social justice. And it  promotes the illusion that  student s can  grapple with adult ideas while lacking the vocabulary  to  either fully comprehend them or to articulate  cogent responses of their own.   What is even more worrisome  to me, however, is that the College Boards assertions about the new test  have largely been taken at face value. Virtually no one seems to have bothered to look at an actual recent SAT, or interviewed people who actually teach undergraduates  (as opposed to administrators or admissions officers), or even stopped to consider whether the evidence actually supports the claims   that whole critical thinking thing everyone claims to be so fond of.   And  that is a problem  that goes far, far beyond the SAT.